PRINT MARKETING AND DESIGN

Maverick Helicopter's Magazine Advertising

PROJECT DETAIL:
This is one in a series of advertisements Maverick Helicopters is running highlighting their helicopter tours and luxury helicopters.

Maverick Helicopter's Affiliate Program Post Card

PROJECT DETAIL:
These postcards are part of a dirtect mail campaign promoting their new "Maverick Affiliate Program".

Maverick Helicopter's Soveniour Photo Jacket

PROJECT DETAIL:
Designed for tourist to take home, this jacket will have a picture of the guests inside and is available for purchase in the gift store when they return from the tour. The design is made to look like a western leather booklet. The company tours over the Grand Canyon.

Scenic Glass Sales Sheets

PROJECT DETAIL:
For email or print, these sheets highlight the benifits of Scenic Glass' products. They are intended to be sent to potential clients and for racks inside model homes.

Superior Parts Catalog

PROJECT DETAIL:
This 64 page parts catalog is sent to customers and handed out at tradeshows. It is designed using branding standards and is packed full of information and parts for a complete differential re-build.

Superior Magazine Advertising

PROJECT DETAIL:
This advertisement was part of a campaign that appeared in many automotive magazines. The ad represents the branding standards that I put in place for the company. The branding was translated into direct mail, catalogs and their website.

Superior Event Invitation

PROJECT DETAIL:
This invitation was designed for their 6th annual sponsored off-road event called the "The Rock". It was printed and sent out to special customers and was translated into an email invitation.

Beverly Hills Groomer Post Card

PROJECT DETAIL:
When Artist Knox, star of Animal Planet's "Beverly Hills Groomer", opened his new shop in Hollywood he knew that direct mail was an excellent way to reach prospective customers. We designed this postcard using the same style as used in his website.

What's On Subscription Brochure

PROJECT DETAIL:
Designed to mail out to potential readers, this mailer had over 5,000 mailed out. Was part of a subscription strategy put together to increase revenue.

Vegasshows.com Magazine Advertising

PROJECT DETAIL:
Vegasshows.com was a website owned by What's On Magazine. This advertisement was part of a campaign highlighting different types of shows in Las Vegas and where you can buy the tickets.

Vegasshows.com Magazine Advertising

PROJECT DETAIL:
Vegasshows.com was a website owned by What's On Magazine. These ads were also resized to both two-thirds page and one-thirds page advertisement. In some publications the one-thirds ran in three consecutive right-hand read pages.

What's On Magazine Subscription Magazine Advertising

PROJECT DETAIL:
Being a free publication in Las Vegas, What's On only had two streams of revenue (advertising and subscriptions). This ad was designed to increase subscriptions.

Magaizne Advertising

PROJECT DETAIL:
This ad was designed to testing the effectiveness of how the design would work and stand out against all the other ads in the book. This ad ran in Peterson's Four Wheel and Off-road and Four-wheeler magazines.

Direct Mail Examples

PROJECT DETAIL:
With Randy's Ring & Pinion, direct mail is the best way to reach wholesale customers. Using direct mail to combat overstock, use coop dollars and make announcements is certainly the way to go. We will work closely with the post office to ensure that everyone on your mailing list is seeing your message.

Randy's Girls 2007 Calendar

PROJECT DETAIL:
This calendar was mailed to more than 20,000 customers in a custom envelope. The company also hands out the calendars every year at the SEMA convention in Las Vegas. Part of the strategy to get more people into the booth, the girls are always set in the front of the booth to autograph the calendars.

Randy's Newsletter

PROJECT DETAIL:
A single 11 X 17 sheet, 4/4 folded twice and tabbed. This is one of the quarterly newsletters that highlighted; new product, tech tips, company profiles and information about differential parts. It was designed to follow the branding standards.

Randy's Self-mailing Pocket Folder

PROJECT DETAIL:
This self-mailing pocket folder or media kit was designed to operate much like a FedEx envelope. Spending more money on over-sized envelopes can often cost more than a custom design. These were sent out to people requesting catalogs and information about the company.

Randy's Girls Calendar Envelope

PROJECT DETAIL:
The Randy's Girls Calendar has been the most effective direct mail campaign since it's debut in 2006. The calendar has always been mailed with catalogs and other promotions. To send these items to customers a custom envelope was created.

Randy's Retro Direct Mail, Part One

PROJECT DETAIL:
This tri-fold mailer was sent to 10,000 prospective retail customers obtained from Four Wheeler magazine. This retro theme was crossed over into an entire campaign that includes t-shirts and posters as give-a-ways. The poster was pollybagged with 300,000 "Four Wheeler" magazines. A follow-up mailer to the same list was mailed. It spotlighted an "A" moving product line.

Randy's Retro Direct Mail, Part Two

PROJECT DETAIL:
This folded mailer was sent to 10,000 prospective retail customers obtained from Four Wheeler magazine. This retro theme was crossed over into an entire campaign that includes t-shirts and posters as give-a-ways. The poster was pollybagged with 300,000 "Four Wheeler" magazines. It spotlighted only one product line.

Yukon Parts Catalog

PROJECT DETAIL:
This 60 page parts catalog is sent to customers and handed out at tradeshows. It is designed using branding standards.

Yukon Brochure Booklet

PROJECT DETAIL:
The purpose of this 16 page booklet was to highlight each parts catagory. This booklet didn't list parts like a catalog would, it simply highlighted the benefits. They were handed out at tradeshows and events.

Yukon Business Cards

PROJECT DETAIL:
Business cards are a staple in every business. The important thing is to make sure that it works for your brand and your bottom line. This is an example of a business card that maintains the design standards.

Mama Maria Kenya Event Posters

PROJECT DETAIL:
Six posters were designed to be printed and adorn the walls at a fund raising event to help support a medical facility in Kenya. The non-profit organization also had promotional posters printed to gain support for their cause.